Spotlight on Gorgias & Acme Shop If you’re flailing amid a flood of ecommerce orders, software tools promise a solution. You hope they’ll make it more manageable, efficient. That’s good. But be careful. If your business prides itself on customer...
There’s a curious gray line between what’s marketing and what’s customer service after an online purchase. Some might say that there’s no line: EVERYTHING’S MARKETING! I’m inclined to agree, but the distinction is important in how...
Imagine this: a dream prospect goes to your ecommerce website and makes their first purchase. After they receive the expected email with their receipt and order confirmation, another email shows up in their inbox. The timing and tone is just right. Upon reading the...
Seth Godin describes a problem familiar to any email marketer: getting into the inbox. A problem solver like any good entrepreneur, he created a solution specific to Gmail. But Google blocked it. Here’s an excerpt from the attempted solution’s...
A few of the topics we discuss include: The benefits of a hybrid holiday flowWhy it may be better NOT to send emails on Black FridayCustomer’s expectations exceeding beyond just the best deal When it comes to preparing your business for the holidays there can be...
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