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A customer service retrospective on the Covid ecommerce flood

A customer service retrospective on the Covid ecommerce flood

by Patrick Pitman | Jul 9, 2021 | Uncategorized

Spotlight on Gorgias & Acme Shop If you’re flailing amid a flood of ecommerce orders, software tools promise a solution. You hope they’ll make it more manageable, efficient. That’s good. But be careful. If your business prides itself on customer...

Cross the ‘gray line’ from marketing to customer service for emails that sell

by Patrick Pitman | May 21, 2020 | Marketing

There’s a curious gray line between what’s marketing and what’s customer service after an online purchase. Some might say that there’s no line: EVERYTHING’S MARKETING! I’m inclined to agree, but the distinction is important in how...

Emails to send after they order: an automation strategy founded on relationship

by Patrick Pitman | May 1, 2020 | Marketing

Imagine this: a dream prospect goes to your ecommerce website and makes their first purchase. After they receive the expected email with their receipt and order confirmation, another email shows up in their inbox. The timing and tone is just right. Upon reading the...

Partner dancing tip to get emails to the inbox

by Patrick Pitman | Mar 1, 2020 | Marketing and CX

Seth Godin describes a problem familiar to any email marketer:  getting into the inbox. A problem solver like any good entrepreneur, he created a solution specific to Gmail. But Google blocked it. Here’s an excerpt from the attempted solution’s...

Brands versus Ads: it’s more than an SEO dilemma

by Patrick Pitman | Feb 6, 2020 | Marketing and CX

This essay originally appeared in our ebusiness coach newsletter. Authored by SEO Book founder Aaron Wall, this important piece titled Brands versus Ads describes the contortions businesses endure when Google grows ad revenues at 20% per year in an economy that grows...
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Recent Posts

  • A customer service retrospective on the Covid ecommerce flood
  • Cross the ‘gray line’ from marketing to customer service for emails that sell
  • Emails to send after they order: an automation strategy founded on relationship
  • Partner dancing tip to get emails to the inbox
  • Brands versus Ads: it’s more than an SEO dilemma

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