Spotlight on Gorgias & Acme Shop If you’re flailing amid a flood of ecommerce orders, software tools promise a solution. You hope they’ll make it more manageable, efficient. That’s good. But be careful. If your business prides itself on customer...
There’s a curious gray line between what’s marketing and what’s customer service after an online purchase. Some might say that there’s no line: EVERYTHING’S MARKETING! I’m inclined to agree, but the distinction is important in how...
Imagine this: a dream prospect goes to your ecommerce website and makes their first purchase. After they receive the expected email with their receipt and order confirmation, another email shows up in their inbox. The timing and tone is just right. Upon reading the...
Seth Godin describes a problem familiar to any email marketer: getting into the inbox. A problem solver like any good entrepreneur, he created a solution specific to Gmail. But Google blocked it. Here’s an excerpt from the attempted solution’s...
This essay originally appeared in our ebusiness coach newsletter. Authored by SEO Book founder Aaron Wall, this important piece titled Brands versus Ads describes the contortions businesses endure when Google grows ad revenues at 20% per year in an economy that grows...
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