by Patrick Pitman | Feb 6, 2020 | Marketing and CX
This essay originally appeared in our ebusiness coach newsletter. Authored by SEO Book founder Aaron Wall, this important piece titled Brands versus Ads describes the contortions businesses endure when Google grows ad revenues at 20% per year in an economy that grows...
by Patrick Pitman | Dec 19, 2019 | Marketing and CX
A few of the topics we discuss include: The benefits of a hybrid holiday flow Why it may be better NOT to send emails on Black Friday Customer’s expectations exceeding beyond just the best deal When it comes to preparing your business for the holidays there can...
by Patrick Pitman | Nov 13, 2019 | Marketing and CX
Some of the questions we answer in this video are… What are our Core 4 flows? What’s the best flow to start with? Why we initially exclude new subscribers from our newsletter? Email marketing is an old tactic, but it’s evolved in ways that are new...
by Patrick Pitman | Nov 4, 2019 | Marketing and CX
Watch as Gabrielle and Patrick break down the reasons to make ‘flows’ the foundation of your email marketing strategy. If you’re unfamiliar with this term; flows are an automated sequence of emails, triggered by an action, or inaction from one of...
by Patrick Pitman | Oct 10, 2019 | Uncategorized
When your customer is interacting with you at a distance, meaning not face-to-face, there is a false promise of being able to script the optimal response. You see examples of this off-line, too, but let’s focus on the online interactions because it’s so...