Lifecycle marketing to your list
A 5 day email guide to develop your list — email, SMS text, and postal mail — into a long-term asset that appreciates in value. Retain more customers!
What you’ll learn:
The fundamentals of list segmentation
How to prioritize email, postal, & SMS
A strategy appropriate to your industry
Not sure if it’s worth your time?
A preview of each email you’ll receive:
A vision to aim towards
An example of what it might look like if email, SMS, and postal direct mail worked together to retain more customers over an optimal lifecycle.
DAY 2
The segmentation principle
Ground your enthusiasm to send with the fact that subscribers vary in their level of interest. Segment your list accordingly.
DAY 3
Email as the foundation
Build retention upon a solid base of emails before adding other channels. How to grow and retain email subscribers.
DAY 4
When to add SMS & Postal Mailings
Pair the latest tactic with the oldest tactic to connect with prospects and customers on your list. How to prioritize these opportunities.
DAY 5
Automation’s role in the lifecycle
Marketing over a person’s lifecycle means personalizing messages to prospects distinct from repeat customers. Automation makes it easier.
Encourage repeat customers
Improve lifecycle & retention marketing to your list