How to market to your list

A 5 day email guide to develop your  list — email, SMS text, and postal mail — into a business asset that appreciates in value. Encourage customers to buy again with messages and offers direct from you! Nothing gets between you and your shoppers…

Change attracts attention

Move beyond product features and company mission to the bigger story of how your customer’s world is changing. Position your product on the path of your customer’s adapting to that change.

Content strategy

Running out of ideas for your emails and SMS? After you establish a Brand Narrative, ideas multiply. Describe the experiences of your customers as they adapt to the change in the world.

Brand voice

Your products help your customers adapt to the changing world and the new game it asks us to play. The Brand Narrative clarifies why and how you encourage your customers on the journey.

What you’ll learn

In this free email course, here’s what you can expect to arrive day by day to your inbox…

Day 1

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Day 2

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Day 3

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Day 4

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Day 5

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