How to market to your list
A 5 day email guide to develop your list — email, SMS text, and postal mail — into a long-term asset that appreciates in value. Encourage customers to buy again with messages and offers direct from you! Nothing gets between you and your shoppers…
Personalize
A personalized, automated message yields 100X that of a one-size-fits-all campaign. It’s a difference of $0.05 and $5.00 in attributable revenue. Personalize through automations.
Engage
A trusted sender reputation that gets messages into the inbox results from careful segmentation of recipients. Who, what, when, why are our watch words before clicking send.
Measure & Adapt
Measuring results and making improvements sounds basic. But revenue snowballs when it’s done consistently by an expert team, applying a process.
What you’ll learn
In this free email course, here’s what you can expect to arrive day by day to your inbox…
Day 1
An aspirational vision of your email, sms, and postal message marketing system. Something to aim towards.
Day 2
Where to start if you’re already on an optimal platform but haven’t optimized it. Step 1, 2, 3.
Day 3
A description here.
Day 4
Where to start if you’re not already on an optimal marketing platform: Step 1, 2, 3.
Day 5
A vision of your optimal list and retention marketing team, in terms of who does what, when and how.