by Patrick Pitman | Jul 9, 2021 | Uncategorized
Spotlight on Gorgias & Acme Shop If you’re flailing amid a flood of ecommerce orders, software tools promise a solution. You hope they’ll make it more manageable, efficient. That’s good. But be careful. If your business prides itself on customer...
by Patrick Pitman | Oct 10, 2019 | Uncategorized
When your customer is interacting with you at a distance, meaning not face-to-face, there is a false promise of being able to script the optimal response. You see examples of this off-line, too, but let’s focus on the online interactions because it’s so...
by Patrick Pitman | Dec 21, 2018 | Uncategorized
We’ve all been there, trying to figure out how to deal with difficult customers, sometimes saying things like “they’re just a crazy customer” Actually, that’s a myth. Learn why there’s no such thing as a “crazy...
by Patrick Pitman | Dec 11, 2018 | Uncategorized
When your customers become invested in the story behind your product, they are more willing to be flexible with their expectations for delivery. Amazon has groomed us into expecting nothing less than 2-day delivery, in most cases. But if your customers feel seen and...
by Patrick Pitman | Nov 12, 2018 | Uncategorized
Ecommerce is an idea we associate with words like ‘automated’ and ‘scalable’. Customers order using your website 24/7. When the order automatically flows in to your business and shipping software, the system seems without limit. Technology like...
by Patrick Pitman | Oct 10, 2018 | Uncategorized
Ever stood behind someone in line who could scarcely acknowledge the sales clerk while making a purchase? Gruff, rushing, maybe on a mobile phone. It’s more obvious in real life when there’s an invitation for interaction, or not. But online marketing...