by Patrick Pitman | May 21, 2020 | Marketing
There’s a curious gray line between what’s marketing and what’s customer service after an online purchase. Some might say that there’s no line: EVERYTHING’S MARKETING! I’m inclined to agree, but the distinction is important in how...
by Patrick Pitman | May 1, 2020 | Marketing
Imagine this: a dream prospect goes to your ecommerce website and makes their first purchase. After they receive the expected email with their receipt and order confirmation, another email shows up in their inbox. The timing and tone is just right. Upon reading the...
by Patrick Pitman | Jul 16, 2012 | Marketing
When a customer turns into a true fan, demonstrates his or her status as being among your best customers, how do you recognize this? Do you reach out and acknowledge him or her as being one of your best customers? Or do you wait for the customer to ask something more...