Cast a line,
set the hook!
They can’t bite if they don’t see your message. We work with brands to retain customers through your DTC ecommerce channel, especially through email. We’ll help you drop a line at the right time, right place.
Deep Expertise
Independent manufacturers and DTC brands have relied on our expertise since 2000.
Repeat Customers
We build your list’s value by improving repeat customer rate and LTV.
Lifecycle Marketing
We’ll run your Email, SMS and Postal Direct marketing, or coach your in-house team to a higher level.
Restart Klaviyo campaigns & automations for CPG founder
“ebusiness pros were recommended by a fellow veteran entrepreneur. I had no idea how to restart my email marketing campaigns.
“The team delivered beyond expectations. They took the time to provide instruction on how to navigate Klaviyo as they built custom flows.
I recommend ebusiness pros if you want to skyrocket sales. “
Ecommerce B2C strategy for a beloved B2B brand.
“I could not recommend you higher because you give the business owner that inside view of what the strategies need to be for long term success.
You helped us really understand where our best target market would be online.”
Start with a 30 Day Sprint
Together we’ll make email or SMS better fast. Or want to try printed direct mail? We got you.
Grant us access to your systems to enable our audit
We'll start fixing what's broken, get the low-hanging fruit
You'll be in control of the process and grow in confidence
Together we'll make a plan for short-term & long-term growth
Easy on-boarding and efficient coordination with your team
$3,000 100% Money Back Guarantee
FAQ's
How quickly can we expect results from a 30 Day Sprint?
If your priority is more revenue, then we can show results before the end of the 30 days.
If we prioritize Flows, then anticipate results within 6 weeks of our starting date.
If list health and engagement is the priority, then Campaigns can show results in 2 weeks following our recommended segmentation of recipients.
A broader effort to re-engage cold subscribers in a large list and repair sender reputation can take 12 weeks.
If we use Klaviyo, how does the Sprint begin?
After you book a call, you’ll help us connect our proprietary reporting dashboard to your Klaviyo account.
Next we’ll examine reports on historical performance to help us decide together the priorities for our 30 Day Sprint.
These reports — before and after — give focus and accountability to our work.
Can we migrate to Klaviyo in a 30 Day Sprint?
Let’s discuss your situation when you book a call.
Whether we can complete your migration to Klaviyo during a 30 Day Sprint for its normal price depends on the complexity of your marketing systems.
For brands with simpler Mailchimp accounts, the answer is often yes!
If we don't use Klaviyo, and don't want to migrate, can you help?
Yes, we can audit and advise your retention and lifecycle marketing program without Klaviyo.
But if you’re not using Klaviyo, then the high efficiency and high confidence we have in our reporting declines.
If you migrate to Klaviyo, we’re confident your reporting will show results *after* our Sprint. So we could be a good fit for you.
But if you don’t want to migrate to Klaviyo, then our results will be harder to quantify.
If you’re open to considering Klaviyo, book a call. If you’re situation is unique, and we’re not good fit, we’ll both know quickly.
We want to develop in-house capabilities. Can a Sprint help?
Yes, we can temporarily supplement your in-house team to improve your retention and lifecycle marketing program.
For example, its common that in-house content marketers are not expert in list management, segmentation of recipients, and Flow automations. We are!
Make our Sprint an audit and training opportunity.
Your team may welcome expert guidance. Then they can run your program with confidence.
Come back for another Sprint when they get stuck.
Let's make a plan
Get a trusted partner to improve your lifecycle marketing with email, SMS and Postal mail.
Our 2024 lifecycle marketing ecosystem
CAPABILITIES
How we help companies grow
Our experts complement your team’s strengths
What to do
- List growth
- Editorial Calendars
- Flow Automations
- Smart Discounting
- Premium Positioning
- Segmentation
- Personalization
Inform decisions
- Revenue focus
- Benchmarks
- Trending KPI’s
- AI list analysis
- A/B testing
- Profile Enrichment
Design
Get attention
- Fast Design System
- Copywriting
- Effective Emails
- Click-worthy texts
- Sticky Postcards
- Cardalogs, notes, etc.
Get to the inbox
- Sender Reputation
- Account warming
- Profile Suppressions
- List Reactivation
- AI optimization
THE EBUSINESS PROS PROCESS
Lifecycle & retention marketing
Our 2024 process to nurture your mailing lists as long-term valuable assets
Step 1: Build a foundation around email
Optimize how subscribers join your list and set up processes to engage, reactivate, or scrub emails.
Step 2: Organize data to personalize outreach
Consolidate what you know about your prospects and customers, connecting software systems to enrich data profiles. Segment!
Step 3: Expand to the next useful channel
Your audience might want SMS texts, too. Or printed postal direct mailings might better get their attention. Test and measure.
Step 4: Create automated messages
Connect email, SMS and postal sending to be triggered by orders (or the absence of), then optimize the automation of offers.
Step 5: Refine reporting and processes
Organize a feedback loop of data to inform your decision-making. Protect the brand’s integrity! Adapt with speed over certainty.
DESIGN PORTFOLIO
Messages that build relationships
Impactful email copy and designs, crafted to align with your brand.
We test and adjust for optimal results. Sometimes its more graphics, even animations. Sometimes its more text, simple and clear words, no more than necessary.
Ask us about our proprietary brand messaging process. We draw upon classic rules of rhetoric and persuasion, mixed with modern attachment and neuroscience principles.
About ebusiness pros
Patrick Pitman
Owner
Patrick sent his first Black Friday email promotion in 2001. In the years since, he's helped brands in the US and UK develop DTC ecommerce as their fastest growing, most profitable channel. He advocates list ownership as an alternative to being a seller serf in Amazon's kingdom. A former ecom SaaS founder, Patrick picked Klaviyo as our list development platform in 2017.
Gabrielle Pitman
Client Services Director
Gabrielle leads our Email+ agency services. Starting as a copywriter in 2017, she now directs client strategy. She emphasizes segmentation and automations to build list value. In '23 Klaviyo recognized her as one of 12 Community Champions, then picked her again in '24. She advises app developers, presents to Shopify AE's, and teaches workshops.
OVERHEARD
Reasons to hire us:
email marketing
“We’ve sent newsletters before but inconsistently. We’re out of time or out of ideas. How do we make this work, and keep it working through all the seasons of the year?” – Brand owner
reactivate the list
“I’m not sure whether to trust our open rates. But a big chunk of our list is not even opening messages. Should we be even sending to them? How to warm up engagement and keep it warm?” – Marketing manager
migrate to Klaviyo
“We’ve been using Mailchimp for years. We know we should be doing more with automations, or Flows. We’re too busy to figure it out, and get everything set up before Christmas.” – Ecommerce Director, UK
what should we do?
“We’ve got an email program, but it’s reached a plateau. We can’t get more than 15% of Shopify revenue to come from email. Our list isn’t growing anymore. We’re tired. I don’t know what’s working in 2024?” – Brand owner
Events
Customer Retention Plays for Q1 – Klaviyo Meetup
December 19 @ 10:30 am - 12:30 pm
By prioritizing email marketing and automation, House Home & More multiplied the impact of its broader marketing efforts.
From 2017 to 2020, a commitment was made to prioritize Klaviyo Flows over Campaigns. Email sequences were triggered by action (or inaction) taken by a visitor or subscriber. They didn’t just send an email because of a date on a marketing calendar. Periodic bursts of optimization were followed by careful measurement.
The more ‘attuned’ the system became, the better the results. Even as total store revenue grew at a rate of 4x, growth of email revenue was 2.5x faster than that. More results:
Red Oxx Manufacturing, Inc.
building in-house infrastructure
“Because it’s kind of a love hate relationship with technology: I love the possibilities, love the access. I hate details! You’re the details guys.”
Jim Markel, CEO
Examples of infrastructure help
- Email marketing software
- Order Management & Point of Sale
- Email optin tools
- Help desk email ticketing system
- Analytics and reporting
“When we work with people like you, it’s at a different level. There’s so much that we can start to apply:”
“What you’re teaching us about CLTV (Customer Lifetime Value) — how to understand and improve it — is as important as anything else! To get the repeat order, maybe its as or more important than getting a new customer. We were missing a huge component of our ecommerce business.
“Also, you’re teaching us about bringing accountability around allocating our marketing dollars and what are the outcomes from those activities.
“Email: we used to avoid that, afraid of sending too many. Now we see the value of strategically planned emails and the Klaviyo flows and how it might look friendly and personal. There’s so much that I’m wrapping my head around about that as I care for the brand.”