Retention & lifecycle marketers
We support brands by helping you sell through your DTC ecommerce channel. We imagine, design, and send email, SMS, and postal marketing campaigns and automations.
Deep Expertise
Independent manufacturers and DTC brands have relied on our expertise since 2000.
Repeat Customers
We build your list’s value by improving repeat customer rate and LTV.
Lifecycle Marketing
We’ll run your Email, SMS and Postal Direct marketing, or coach your in-house team to a higher level.
OUR RESULTS
These are their stories, and ours.
5X INCREASE IN EMAIL-ATTRIBUTED REVENUE AFTER 1 YR
Strategy – Flow – Campaigns – Maintenance
320% INCREASE IN CUSTOMER RETENTION
HH&M
Strategy – Flow – Campaigns – Maintenance
2X MORE BFCM REVENUE WITHOUT DISCOUNTING
Strategy – Flow – Campaigns – Maintenance
158% INCREASE IN RETURNING CUSTOMERS
Strategy – Flow – Campaigns
Start with a 3 Week Sprint
We’ll make email or SMS better fast:
Grant us access to your systems to enable our audit
We'll start fixing what's broken, pick the low-hanging fruit
You'll control the process and confirm priorities week by week
We'll make progress on highest priorities & plan later optimizations
Easy on-boarding and efficient coordination with your team
$3,000 100% Money Back Guarantee
FAQ's
How quickly can we expect results from a Sprint?
If your priority is revenue, then we can show results by the end of the Sprint.
If we prioritize Flows, then anticipate results within 6 weeks of our starting date.
If list health and engagement is the priority, then Campaigns can show results in 3 weeks of following our segmentation of recipients.
A broader effort to re-engage cold subscribers and repair sender reputation can take 12 weeks.
If we use Klaviyo, how does the Sprint begin?
After you book a call, you’ll help us connect our proprietary reporting dashboard to your Klaviyo account.
Next we’ll examine reports on historical performance to help us decide together the priorities for our Sprint.
These reports — before and after — give focus and accountability to our work.
Can we migrate to Klaviyo in a Sprint?
Let’s discuss your situation when you book a call.
Whether we can complete your migration to Klaviyo during a Sprint depends on the complexity of your marketing automations.
For brands with simpler Mailchimp accounts, the answer is often yes!
If we don't use Klaviyo, and don't want to migrate, can you help?
Yes, we can audit and advise your retention and lifecycle marketing program without Klaviyo.
But if you’re not using Klaviyo, then the high efficiency and high confidence we have in our reporting declines.
But if you don’t want to migrate to Klaviyo, then our results will be harder to quantify.
If you’re open to considering Klaviyo, book a call. If you’re situation is unique, and we’re not good fit, we’ll both know quickly.
We want to develop in-house capabilities. Can a Sprint help?
Yes, we can temporarily supplement your in-house team to improve your retention and lifecycle marketing program.
For example, its common that in-house content marketers are not expert in list management, segmentation of recipients, and Flow automations. We are!
Make our Sprint an audit and training opportunity.
Your team may welcome expert guidance. Then they can run your program with confidence.
Come back for another Sprint when they get stuck.
Patrick and Gabrielle are true to the “pros” name. I’m no stranger to Klaviyo, but I was more than happy to sit back and let them take the wheel.
During our Sprint, they simplified my brand’s complicated flow logic, pointed out opportunities to improve and add new flows, created useful email segments (and shared recommendations for campaign frequency) and so much more!
By the end of our work together, eBusiness Pros boosted the revenue from our Welcome Flow by 4x!!! 🤯🤯. Across all Flows, revenue was up nearly 2X.
If you run a Klaviyo account and you’re too close to the forest to see the trees (you are), you need a Sprint.
Let's make a plan
Get a trusted partner to improve your lifecycle marketing with email, SMS and Postal mail.
Our 2025 lifecycle marketing ecosystem
CAPABILITIES
How we help companies grow
Our experts complement your team’s strengths
What to do
- List growth
- Editorial Calendars
- Flow Automations
- Smart Discounting
- Premium Positioning
- Segmentation
- Personalization
Inform decisions
- Revenue focus
- Benchmarks
- Trending KPI’s
- AI list analysis
- A/B testing
- Profile Enrichment
Design
Get attention
- Fast Design System
- Copywriting
- Effective Emails
- Click-worthy texts
- Sticky Postcards
- Cardalogs, notes, etc.
Get to the inbox
- Sender Reputation
- Account warming
- Profile Suppressions
- List Reactivation
- AI optimization
THE EBUSINESS PROS PROCESS
Lifecycle & retention marketing
Our 2025 process to nurture your mailing lists as long-term valuable assets
Step 1: Build a foundation around email
Optimize how subscribers join your list and set up processes to engage, reactivate, or scrub emails.
Step 2: Organize data to personalize outreach
Consolidate what you know about your prospects and customers, connecting software systems to enrich data profiles. Segment!
Step 3: Expand to the next useful channel
Your audience might want SMS texts, too. Or printed postal direct mailings might better get their attention. Test and measure.
Step 4: Create automated messages
Connect email, SMS and postal sending to be triggered by orders (or the absence of), then optimize the automation of offers.
Step 5: Refine reporting and processes
Organize a feedback loop of data to inform your decision-making. Protect the brand’s integrity! Adapt with speed over certainty.
DESIGN PORTFOLIO
Messages that build relationships
Impactful email copy and designs, crafted to align with your brand.
We test and adjust for optimal results. Sometimes its more graphic design, sometimes its more text, simple and clear messaging.
To inform our work, we draw upon classic rules of rhetoric and persuasion, mixed with modern attachment and neuroscience principles.
OVERHEARD
Reasons to hire us:
email marketing
“We’ve sent newsletters before but inconsistently. We’re out of time or out of ideas. How do we make this work, and keep it working through all the seasons of the year?” – Brand owner
reactivate the list
“I’m not sure whether to trust our open rates. But a big chunk of our list is not even opening messages. Should we be even sending to them? How to warm up engagement and keep it warm?” – Marketing manager
migrate to Klaviyo
“We’ve been using Mailchimp for years. We know we should be doing more with automations, or Flows. We’re too busy to figure it out, and get everything set up before Christmas.” – Ecommerce Director, UK
what should we do?
“We’ve got an email program, but it’s reached a plateau. We can’t get more than 15% of Shopify revenue to come from email. Our list isn’t growing anymore. We’re tired. I don’t know what’s working in 2024?” – Brand owner
Events
Founders Panel x Klaviyo x Shopify Meetup
April 29 @ 7:00 pm - 9:00 pm
