Retention insights
Emails to send after they order: an automation strategy founded on relationship
Imagine this: a dream prospect goes to your ecommerce website and makes their first purchase. After they receive the expected email with their receipt and order confirmation, another email shows up in their inbox. The timing and...
Partner dancing tip to get emails to the inbox
Seth Godin describes a problem familiar to any email marketer: getting into the inbox. A problem solver like any good entrepreneur, he created a solution specific to Gmail. But Google blocked it. Here's an excerpt from the...
Brands versus Ads: it’s more than an SEO dilemma
This essay originally appeared in our ebusiness coach newsletter. Authored by SEO Book founder Aaron Wall, this important piece titled Brands versus Ads describes the contortions businesses endure when Google grows ad revenues at...
An alternative to blasting a promo email on a big holiday
A few of the topics we discuss include: The benefits of a hybrid holiday flow Why it may be better NOT to send emails on Black Friday Customer's expectations exceeding beyond just the best deal When it comes to preparing your...
Video: Prioritize email automations for ecommerce
Where is the effort I put into marketing going to be most effective? How can I maximize the impact those efforts will have on my business?
Case Study: How automated ‘flows’ replaced email newsletters
Watch as Gabrielle and Patrick break down the reasons to make 'flows' the foundation of your email marketing strategy. If you're unfamiliar with this term; flows are an automated sequence of emails, triggered by an action, or...
Grow your customer service team beyond scripts and SOP’s
Want to provide a world-class customer experience? Move beyond scripts and ‘best practices.’ Learn why relying on these crutches prevent you from providing the kind of customer service that turns people into loyal, repeat buyers.
How to Deal with Difficult Customers (They’re Not Crazy)
We’ve all been there, trying to figure out how to deal with difficult customers, sometimes saying things like “they’re just a crazy customer” Actually, that’s a myth. Learn why there’s no such thing as a “crazy customer.”
Fast delivery myth: why ecommerce customers will wait, and wait, and wait…
https://youtu.be/CvOp8x9QpwQ When your customers become invested in the story behind your product, they are more willing to be flexible with their expectations for delivery. Amazon has groomed us into expecting nothing less than...
Ecommerce equals automated & scalable? Myth
Beware scalability myths. Ecommerce orders can flow in faster than they flow out. Build a buffer that anticipates messy human customers.
The hidden cost of mistaking customers for fans
In an online environment mediated by digital screens, where there’s no limit to the email automations or photos we publish, that’s when we ignore what would otherwise be obvious in an off-line context: we’re giving what’s not wanted. We think because it’s digital there’s no cost, but there is. Some customers neither care nor want this kind of communication. They are not fans, not yet. They’ll tune you out. Watch this video to understand about the timing in relationships, the level of attachment, and what you need to do before moving to the next level.
Is it ‘too cheeky’ to ask for a VIP discount?
Avoiding the discount death spiral