Retention insights
Summertime prep for BFCM
This week's insider download of Email+ strategy has some encouragement for you, to guide your Black Friday preparations this summer. If we haven't met yet, I'm Gabrielle. Client Services Director and resident Klaviyo Champion. ...
Is my marketing more productive?
"I'm spending $20k / mo and for that I want $200k. I want 10X return." That's what we heard over the phone as he made his way through the airport. We get it. Measuring results is central to how we evaluate progress month-to-month...
Smarter, Not Harder – for our team and yours
I'm just back from Miami, wearing pink shorts as I write this in a vain attempt to prolong the city's fun vibe. Getting back to it in Austin, here's what we have for you today: Simplifying with AI: an example AI...
Commerce is culture – where does your brand fit in?
Cast a line, set the hook! Did anyone view or open your email? Consider all the energy you put into creating a campaign; your hopeful expectations for sales to follow its sending. All of that depends upon your email being opened....
Elevate Your Marketing Strategy with Best Practices for Profitable Growth in 2024
You’ve made it to the other side of the BFCM hustle and the holiday gifting season. As we roll into 2024, how do you architect a marketing strategy to help your business grow? It's time to decipher the secrets of success for the...
An Award-Winning Partnership with Klaviyo
One of the philosophies that helps our team stay on the cutting edge is "always be testing." This applies to our choices in software, as well as day-to-day smaller tests like finding the best subject line for an email. Many years ago, we couldn't predict how our...
How to unlock ’23 BFCM marketing success: four lessons from 2022 marketing examples
l evaluated BFCM strategies from 10 brands, and today I’ll share how to unlock your own success by learning from three brands who dominated Cyber Weekend in 2022. There’s one brand featured here whose efforts flopped, so you can...
How to segment with impact to increase ROI
Check out the strategies we recommend for segmenting your audience: Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically...
How to launch your first flows in Klaviyo
So you have a new Klaviyo account, and you're ready to build your first flows. Where do you start? The most wonderful benefit of using flows is they automate your email marketing in response to an action, or lack of action, taken...
Our hypothesis why the third order is the tipping point between a VIP customer and a short-term repeat buyer
Different calibers of brand loyalty It’s a select group of products that create the kind of tipping point moment where a loyal, enthusiastic customer with a high lifetime value is born. A true leather jacket that gets softer with time. A trusty bag that’s taken on...
A customer service retrospective on the Covid ecommerce flood
Spotlight on Gorgias If you're flailing amid a flood of ecommerce orders, software tools promise a solution. You hope they'll make it more manageable, efficient. That's good. But be careful. If your business...
Cross the ‘gray line’ from marketing to customer service for emails that sell
There's a curious gray line between what's marketing and what's customer service after an online purchase. Some might say that there's no line: EVERYTHING'S MARKETING! I'm inclined to agree, but the distinction is important in...