A few of the topics we discuss include:
- The benefits of a hybrid holiday flow
- Why it may be better NOT to send emails on Black Friday
- Customer’s expectations exceeding beyond just the best deal
When it comes to preparing your business for the holidays there can be a certain degree of overwhelm when trying to keep track of all the details. The email you need to send to your list, preparing for the onslaught of orders on Black Friday and Cyber Monday, writing the blog post for this week etc.
Utilizing an email flow can be a way to streamline the things you’re keeping track of as well as building a better relationship with your customers.
Amidst the holiday season madness you can rest assured that no matter when someone joins your list, they’re going to have the same experience. The emails are already written after all! It’s also a way you can make your business stand out from the rest of the sale notification emails that’ll be sent out across that weekend.
Maybe you’re a smaller company that can’t afford to compete with the big brands who can offer 50+% off? Or maybe it makes more sense for your audience to send emails BEFORE that holiday weekend and to not send anything on Black Friday.
In the video, Gabrielle and Patrick discuss how they’re preparing one of our clients for the holiday season and adapting their strategy to this client’s customer base.