by Patrick Pitman | Dec 21, 2018 | Uncategorized
We’ve all been there, trying to figure out how to deal with difficult customers, sometimes saying things like “they’re just a crazy customer” Actually, that’s a myth. Learn why there’s no such thing as a “crazy...
by Patrick Pitman | Dec 11, 2018 | Uncategorized
When your customers become invested in the story behind your product, they are more willing to be flexible with their expectations for delivery. Amazon has groomed us into expecting nothing less than 2-day delivery, in most cases. But if your customers feel seen and...
by Patrick Pitman | Nov 12, 2018 | Uncategorized
Ecommerce is an idea we associate with words like ‘automated’ and ‘scalable’. Customers order using your website 24/7. When the order automatically flows in to your business and shipping software, the system seems without limit. Technology like...
by Patrick Pitman | Oct 10, 2018 | Uncategorized
Ever stood behind someone in line who could scarcely acknowledge the sales clerk while making a purchase? Gruff, rushing, maybe on a mobile phone. It’s more obvious in real life when there’s an invitation for interaction, or not. But online marketing...
by Patrick Pitman | Jul 16, 2012 | Marketing
When a customer turns into a true fan, demonstrates his or her status as being among your best customers, how do you recognize this? Do you reach out and acknowledge him or her as being one of your best customers? Or do you wait for the customer to ask something more...