Issues

Summertime prep for BFCM

This week's insider download of Email+ strategy has some encouragement for you, to guide your Black Friday preparations this summer. If we haven't met yet, I'm Gabrielle. Client Services Director and resident Klaviyo Champion. ...

Is my marketing more productive?

"I'm spending $20k / mo and for that I want $200k. I want 10X return." That's what we heard over the phone as he made his way through the airport. We get it. Measuring results is central to how we evaluate progress month-to-month...

Smarter, Not Harder – for our team and yours

I'm just back from Miami, wearing pink shorts as I write this in a vain attempt to prolong the city's fun vibe. Getting back to it in Austin, here's what we have for you today:   Simplifying with AI: an example AI...

Commerce is culture – where does your brand fit in?

Cast a line, set the hook! Did anyone view or open your email? Consider all the energy you put into creating a campaign; your hopeful expectations for sales to follow its sending. All of that depends upon your email being opened....