Issues

The Attribution Halo Effect + BFCM Tips

Let's consider the "attribution halo effect" and how that impacts your ecommerce strategy (CX and marketing). Today's email also includes a shortlist of essential plays for your email and SMS strategy as BFCM approaches. Before...

8 flash sale ideas with templates and examples

A successful flash sale can be incredibly profitable, but it requires careful planning. You’ll need to: Consider which segments to send to Determine a cadence to follow Make design decisions that optimize your messaging During my...

What to Do When Deliverability Plummets

'Uh oh' was the subject line. The message arrived in our help desk and set off alarms. The brand's deliverability score had plummeted by 1/3 over 6 days! The brand's marketing manager wanted to know why. Why did this happen? How...

1 Pro Tactic to Segment Your List

As July nears its end, are the sales reports for your store disappointing? Maybe you should send another email to your list. You've already thought of that. But who on your list wants to receive another email now? Who will even...

Summertime prep for BFCM

This week's insider download of Email+ strategy has some encouragement for you, to guide your Black Friday preparations this summer. If we haven't met yet, I'm Gabrielle. Client Services Director and resident Klaviyo Champion. ...

Is my marketing more productive?

"I'm spending $20k / mo and for that I want $200k. I want 10X return." That's what we heard over the phone as he made his way through the airport. We get it. Measuring results is central to how we evaluate progress month-to-month...

Smarter, Not Harder – for our team and yours

I'm just back from Miami, wearing pink shorts as I write this in a vain attempt to prolong the city's fun vibe. Getting back to it in Austin, here's what we have for you today:   Simplifying with AI: an example AI...

Commerce is culture – where does your brand fit in?

Cast a line, set the hook! Did anyone view or open your email? Consider all the energy you put into creating a campaign; your hopeful expectations for sales to follow its sending. All of that depends upon your email being opened....