Ideas for your ecommerce front office,

from the ebusiness pros.

Partner dancing tip to get emails to the inbox

Seth Godin describes a problem familiar to any email marketer:  getting into the inbox. A problem solver like any good entrepreneur, he created a solution specific to Gmail. But Google blocked it. Here's an excerpt from the attempted solution's website 98 Voices:...

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Brands versus Ads: it’s more than an SEO dilemma

This essay originally appeared in our ebusiness coach newsletter. Authored by SEO Book founder Aaron Wall, this important piece titled Brands versus Ads describes the contortions businesses endure when Google grows ad revenues at 20% per year in an economy that grows...

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An alternative to blasting a promo email on a big holiday

A few of the topics we discuss include: The benefits of a hybrid holiday flowWhy it may be better NOT to send emails on Black FridayCustomer's expectations exceeding beyond just the best deal When it comes to preparing your business for the holidays there can be a...

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