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Ideas for your ecommerce front office,

from the ebusiness pros.

Partner dancing tip to get emails to the inbox

Seth Godin describes a problem familiar to any email marketer:  getting into the inbox. A problem solver like any good entrepreneur, he created a solution specific to Gmail. But Google blocked it. Here's an excerpt from the attempted solution's website 98 Voices:...

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An alternative to blasting a promo email on a big holiday

A few of the topics we discuss include: The benefits of a hybrid holiday flowWhy it may be better NOT to send emails on Black FridayCustomer's expectations exceeding beyond just the best deal When it comes to preparing your business for the holidays there can be a...

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The hidden cost of mistaking customers for fans

In an online environment mediated by digital screens, where there’s no limit to the email automations or photos we publish, that’s when we ignore what would otherwise be obvious in an off-line context: we’re giving what’s not wanted. We think because it’s digital there’s no cost, but there is. Some customers neither care nor want this kind of communication. They are not fans, not yet. They’ll tune you out. Watch this video to understand about the timing in relationships, the level of attachment, and what you need to do before moving to the next level.

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