About us

We are an Email+ agency focused on DTC ecommerce. Over the decades, we’ve narrowed our focus to customer retention through list development. We love advising brands how to use Klaviyo and other apps to attune to their customers.

Email+ agency

We work to improve the income side of your DTC business, the people and parts that talk to retail customers. We focus on email, SMS text, and postal mail channels. We get customers to return and buy again at full margin retail. 

our professional guarantee

After 20+ years, we know where we can make a positive impact in companies like yours. We’re believers in the 80 / 20 principle that a fraction of what gets done yields most of the results. But which fraction? We promise to only recommend changes we believe to be of real value. Let’s do what matters.

how we work

When you book a call, we’ll ask you to complete an assessment. Then we’ll reference that information in our conversation with you over Zoom to see which path we recommend for you. Path A sets you up for Coaching your team as you DIY. Path B invites you into our agency services with our strategy and implementation. 

what we don't do

We’re not a resource for marketplace development (Amazon, etc.) nor social media (Instagram, etc.). If paid traffic (Google, etc.) is what you most need, we can refer you to trusted friends elsewhere.

We don’t grow relationships that are mediated by Big Tech, i.e. third parties that control the relationship to their disproportionate benefit.

We do not touch your back-office:  not admin, warehouse, factory, production, sourcing, shipping, nor logistics.

our history

In 2020, Patrick Pitman created ebusiness pros as a division of ebusiness coach, the firm he founded in 2000. The team he’d built up over the prior decade had exceeded the ‘coach’ role and represented a capable team of professional advisors and consultants. The ‘pros’ name reflects our expertise.

Attuned Marketer & CX

A foundational principle that organizes our work with clients and their messaging is how and why to be attuned.


A concept, a principle, that informs our interactions with prospects and customers. It means we aim to be in harmony in a responsive, two-way relationship.

'ATT' for attention

Let’s attend. Let’s bring our presence and focus to this specific situation, this relationship here.

'U' for understanding

Let’s be curious and aim to understand the other and what they’re needing? How did we get to this point now?

'N' for now

Let’s not get ahead of this moment, not rely on a script or formula, nor imagine what might go right or wrong. Let’s stay here and notice.

'E' for empathy

Let’s connect in a felt, energetic way, something more than a thought in our heads, more than the written word.

'D' for dignity

Let’s acknowledge the other’s personhood, respecting both their sovereignty and our larger connection as fellow humans.

Two forthcoming certifications help marketers and customer service professionals level up.