About You
You’re wanting to encourage your B2C customers to buy from you again through your online store. You expect your email list can help. Retention helps profitability. Consider the criteria below for what else makes you a match for our services.
Our work supports product companies who want to make their B2C online sales channel grow in relation to their B2B or retail store channels. Some clients focus on the DTC ecommerce channel exclusively.
Many clients manufacture their own products locally in a factory or workshop setting, or in the case of CPG food products, supervise its preparation and bottling or packaging.
Many proudly identify their products as ‘Made in USA’ but some are just as proud to proclaim ‘Made in Africa’. Regardless of where they’re made, your products are connected to a place and story.
We have decades of expertise in helping such companies prioritize higher margin, repeat ecommerce sales.
Do you fit these criteria below?
Your role
The buyer of our services is often the owner of the company. For the largest companies, it may be the VP of Marketing, Director of Digital Marketing, or Director of Ecommerce with budget or line of business P&L responsibility. You make decisions for the brand vision.
Affiliation / ownership
You are an independent company. You may have investors or partners. But you are not owned by a holding company or private equity.
Location
Most of our clients are in North America, but we do work with companies in Africa, United Kingdom, and Europe. We like Australians – but have not yet served one as a client. Be our first Aussie!
Your Size
Advisory services are of value to 1 to 200 person companies who are paying for ads and want to optimize the Cost of Customer Acquisition (CAC) and Customer Lifetime Value (CLV).
Because our clients often make their own products, the majority of your team may work in the manufacturing side, leaving a marketing team of 1 to 5 people, and CX of up to 15.
Agency services to assist implementation are priced for the ecommerce online channel earning at least $500k / year. If you’re under this revenue threshold, our group training events and programs can help you grow to this level.
The common size for agency services are stores earning $1M to $9M. This is because at this size you have not yet assembled a professional-grade internal department of digital marketers.
By the time you reach $10M in your online ecommerce channel, you may be better suited to our advisory services, given the internal implementation department you’ve likely built by this point.
(Our DTC Team advisory service can help you anticipate or optimize your team appropriate to your growth trajectory).
Scope & fees
Advisory services are between $2,000 and $25,000. But we do offer training opportunities where you can join among a group of our clients starting at $500.
Agency services to assist implementation are priced starting at $5,000 per month and may extend 6 to 24 months.
Receptivity
Our capacity to help you rests on you being receptive to our advice. It’s a good fit when you’re not just wanting to ‘outsource’ what feels like the problem of “what to do with our email list?”
Yes, we can help you in the implementation of a List Reset, for example. But know that it’s a broader matter of customer retention, towards the goal of improving customer lifetime value. Therefore you can profitably spend more on marketing and traffic.
To that end, the recommendations we make in our Advisory services will span across your business, down to the level of customer service details, for example.
What underlies the kind of receptivity that marks successful clients is a willingness to experiment. You must be open to doing something you’ve never done before. Do it now for good reasons you understand, and let’s take the leap!
