Stronger customer connections
That’s what it’s really about. Some call this your retention strategy. Klaviyo calls it ‘owned marketing,’ others call it owned media. Regardless, it looks like building your list of prospects and customers, and treating the list as a long-term asset. That’s our focus. Not paid traffic, not ads. Not social media.
About us
We’ve been helping companies do this since our founder’s first ecommerce project in 1996. Fads fade, but mailing lists can get better over time. So does our team: the average length of employee tenure at our firm is 9 years. Experience is one reason we’re ebusiness pros.
About you
Our clients hold this value in common: they will sell to their customers, and their customer’s children when the next generation comes of age. It’s a long-term brand building project. So they prioritize owned marketing wherein they steward their list and nurture the customer relationship.
If you’re visiting Austin, check the schedule of our Austin Shopify Meetup. It’s been running for 10+ years with about 1700 members. We host regular parties, hang-outs, and trainings with industry sponsors like Gorgias and Recharge.
ATTUNED
A concept, a principle, that informs our interactions with prospects and customers. It means we aim to be in harmony in a responsive, two-way relationship.
'ATT' for attention
Let’s attend. Let’s bring our presence and focus to this specific situation, this relationship here.
'U' for understanding
Let’s be curious and aim to understand the other and what they’re needing? How did we get to this point now?
'N' for now
Let’s not get ahead of this moment, not rely on a script or formula, nor imagine what might go right or wrong. Let’s stay here and notice.
'E' for empathy
Let’s connect in a felt, energetic way, something more than a thought in our heads, more than the written word.
'D' for dignity
Let’s acknowledge the other’s personhood, respecting both their sovereignty and our larger connection as fellow humans.
Two forthcoming certifications help marketers and customer service professionals level up.
