1 Pro Tactic to Segment Your List

As July nears its end, are the sales reports for your store disappointing? Maybe you should send another email to your list. You’ve already thought of that. But who on your list wants to receive another email now? Who will even engage? When in doubt, someone on...

Summertime prep for BFCM

This week’s insider download of Email+ strategy has some encouragement for you, to guide your Black Friday preparations this summer. If we haven’t met yet, I’m Gabrielle. Client Services Director and resident Klaviyo Champion.  Planning for Success...

Is my marketing more productive?

“I’m spending $20k / mo and for that I want $200k. I want 10X return.” That’s what we heard over the phone as he made his way through the airport. We get it. Measuring results is central to how we evaluate progress month-to-month for...