Cast a line,
set the hook!
They can’t bite if they don’t see your message. We work with brands to retain customers through your DTC ecommerce channel, especially through email. We’ll help you drop a line at the right time, right place.
Deep Expertise
Independent manufacturers and DTC brands have relied on our expertise since 2000.
Repeat Customers
We build your list’s value by improving repeat customer rate and LTV.
Lifecycle Marketing
Two paths for clients: Coaching or Done With You services for Email, SMS and Postal Direct marketing.
Restart Klaviyo campaigns & automations for CPG founder
“ebusiness pros were recommended by a fellow veteran entrepreneur. I had no idea how to restart my email marketing campaigns.
“The team delivered beyond expectations. They took the time to provide instruction on how to navigate Klaviyo as they built custom flows.
I recommend ebusiness pros if you want to skyrocket sales. “
9X monthly recurring revenue from Klaviyo flows in 2 years
“What we’ve accomplished with our ecommerce direct-to-consumer business is something that not only couldn’t have grown to the level it’s at now, but couldn’t have been done in the time that’s it taken.
We’d be years behind if we hadn’t used someone like you.
“Did I say how I’m a big fan of Klaviyo, thanks to you?”
5x list growth in 2 years. Average 18X return on spend for 2023.
“Dude, you’re on point!
“Exceeded my expectations.
“You’re like a Klaviyo ninja.”
Ecommerce B2C strategy for a beloved B2B brand.
“I could not recommend you higher because you give the business owner that inside view of what the strategies need to be for long term success.
You helped us really understand where our best target market would be online.”
Strategy, Klaviyo optimization & email list growth
“When we work with people like you, it’s at a different level.
There’s so much that we can start to apply.
We were missing a huge component of our ecommerce business before we prioritized our list.
Let's make a plan
Get a trusted partner to improve your lifecycle marketing with email, SMS and Postal mail.
Our 2024 lifecycle marketing ecosystem
About ebusiness pros
Patrick Pitman
Owner
Patrick sent his first Black Friday email promotion in 2001. In the years since, he's helped brands in the US and UK develop DTC ecommerce as their fastest growing, most profitable channel. He advocates list ownership as an alternative to being a seller serf in Amazon's kingdom. A former ecom SaaS founder, Patrick picked Klaviyo as our list development platform in 2017.
Gabrielle Pitman
Client Services Director
Gabrielle leads our Email+ agency services. Starting as a copywriter in 2017, she now directs client strategy. She emphasizes segmentation and automations to build list value. In '23 Klaviyo recognized her as one of 12 Community Champions, then picked her again in '24. She advises app developers, presents to Shopify AE's, and teaches workshops.
CAPABILITIES
How we help companies grow
Our experts complement your team’s strengths
What to do
- List growth
- Editorial Calendars
- Flow Automations
- Smart Discounting
- Premium Positioning
- Segmentation
- Personalization
Inform decisions
- Revenue focus
- Benchmarks
- Trending KPI’s
- AI list analysis
- A/B testing
- Profile Enrichment
Design
Get attention
- Fast Design System
- Copywriting
- Effective Emails
- Click-worthy texts
- Sticky Postcards
- Cardalogs, notes, etc.
Get to the inbox
- Sender Reputation
- Account warming
- Profile Suppressions
- List Reactivation
- AI optimization
THE EBUSINESS PROS PROCESS
Lifecycle & retention marketing
Our 2024 process to nurture your mailing lists as long-term valuable assets
Step 1: Build a foundation around email
Optimize how subscribers join your list and set up processes to engage, reactivate, or scrub emails.
Step 2: Organize data to personalize outreach
Consolidate what you know about your prospects and customers, connecting software systems to enrich data profiles. Segment!
Step 3: Expand to the next useful channel
Your audience might want SMS texts, too. Or printed postal direct mailings might better get their attention. Test and measure.
Step 4: Create automated messages
Connect email, SMS and postal sending to be triggered by orders (or the absence of), then optimize the automation of offers.
Step 5: Refine reporting and processes
Organize a feedback loop of data to inform your decision-making. Protect the brand’s integrity! Adapt with speed over certainty.
Get started with our 30 Day Sprint
Start now and you’ll be in a better position next month with no obligations.
Grant us access to your systems to enable our audit
We'll start fixing what's broken, get the low-hanging fruit
You'll be in control of the process and grow in confidence
Together we'll make a plan for short-term & long-term growth
Easy on-boarding and efficient coordination
$3,000 100% Money Back Guarantee
OVERHEARD
Reasons to call us:
Staff not trained
“We already have the staff to be the ones doing it, but they’re not trained for this. Help us make a plan and get up to speed.” – CMO
Make it actionable
“We’re tracking our numbers but some are trending in the wrong direction. I want your perspective on why? And what we should do to turn these around.” – CEO
More than email
“Our team knows about email click rates, and we segment our list pretty well. But I want a game plan to enhance results. We must retain more customers. I don’t want them to just send the next clever subject line and track opens. Revenue matters.” – Brand Founder
OVERHEARD
Reasons to repair a list:
An unhealthy list
“I know we need to remove old people from our list, but I’m not sure who is worth saving. Do we nuke ’em or keep ’em?” – Brand Owner
Declining open rates
“We’re sending regularly but the segment that’s engaging keeps getting smaller. Are we getting in the inbox? What should we do instead?” – Marketing Manager
Anecdotal complaints
“Our team shares examples of people complaining about our marketing emails. Are we sending too often?” – Customer Experience Director
Promotional lists
“We’ve done giveaways, sometimes with partners, to build our list. I’m not sure it was worth the trouble. What can we salvage? And how do we do it differently next time?” – DTC Marketing Director
OVERHEARD
Reasons to hire us:
email marketing
“We’ve sent newsletters before but inconsistently. We’re out of time or out of ideas. How do we make this work, and keep it working through all the seasons of the year?” – Brand owner
reactivate the list
“I’m not sure whether to trust our open rates. But a big chunk of our list is not even opening messages. Should we be even sending to them? How to warm up engagement and keep it warm?” – Marketing manager
migrate to Klaviyo
“We’ve been using Mailchimp for years. We know we should be doing more with automations, or Flows. We’re too busy to figure it out, and get everything set up before Christmas.” – Ecommerce Director, UK
what should we do?
“We’ve got an email program, but it’s reached a plateau. We can’t get more than 15% of Shopify revenue to come from email. Our list isn’t growing anymore. We’re tired. I don’t know what’s working in 2024?” – Brand owner
OVERHEARD
Reasons to do it now:
Acquisition Cost
“Our paid traffic ad costs keep going up. That’ll only work if we increase Customer Lifetime Value. Help me do that!” – Owner
Do it right
“I know that getting this all set up in this way is going to cost more. But I want to do this right now. We’re going to do it the way it should be this year, the way I’ve wanted to before but didn’t have your help. Now we do. It’s going to be amazing.” – Dir of Marketing.
Waited too long
“For too long we’ve been chasing growth through new customers. Now we’re going to dial in the 2x, 3x customers with your help.” – Marketing EVP.
Events
Your Best Tactics for List Growth – Klaviyo Meetup
October 24 @ 3:00 pm - 5:00 pm
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By prioritizing email marketing and automation, House Home & More multiplied the impact of its broader marketing efforts.
From 2017 to 2020, a commitment was made to prioritize Klaviyo Flows over Campaigns. Email sequences were triggered by action (or inaction) taken by a visitor or subscriber. They didn’t just send an email because of a date on a marketing calendar. Periodic bursts of optimization were followed by careful measurement.
The more ‘attuned’ the system became, the better the results. Even as total store revenue grew at a rate of 4x, growth of email revenue was 2.5x faster than that. More results:
Red Oxx Manufacturing, Inc.
building in-house infrastructure
“Because it’s kind of a love hate relationship with technology: I love the possibilities, love the access. I hate details! You’re the details guys.”
Jim Markel, CEO
Examples of infrastructure help
- Email marketing software
- Order Management & Point of Sale
- Email optin tools
- Help desk email ticketing system
- Analytics and reporting
“When we work with people like you, it’s at a different level. There’s so much that we can start to apply:”
“What you’re teaching us about CLTV (Customer Lifetime Value) — how to understand and improve it — is as important as anything else! To get the repeat order, maybe its as or more important than getting a new customer. We were missing a huge component of our ecommerce business.
“Also, you’re teaching us about bringing accountability around allocating our marketing dollars and what are the outcomes from those activities.
“Email: we used to avoid that, afraid of sending too many. Now we see the value of strategically planned emails and the Klaviyo flows and how it might look friendly and personal. There’s so much that I’m wrapping my head around about that as I care for the brand.”