Lifecycle marketing starts with email
Get ecommerce shoppers to come back and buy again with email, sms, and postal direct marketing. Our Austin-based agency will help you build your list. Let’s hold their attention over the long-term with a multi-channel, cost-effective sales strategy.
Marketing Automation
Bring prospects to a buying decision point with personalized, automated messages. Follow-up after the sale to nurture repeat purchases with evergreen offers. More automation!
Expert Advisory
Our founding team sent our first Black Friday email marketing offers in 2001. In the decades since, we’ve guided B2B & DTC brands to nurture their list. Let’s grow the lifetime value of your customers!
Clear, Steady ROI
Sales attributed to email, SMS and postal direct marketing yields a predictable return. Pace your budget to revenue so you feel in control of your ROI. Month-to-month plans that grow with you.
“Our relationship has been like going on safari in an unexplored wilderness with an exceptional safari guide. It has been an enjoyable expedition and we have learnt a huge amount.
“After 7 years, I could not recommend you more highly.”
Powering smarter digital relationships
Starter
Our Basic Design +
You Develop Your Content
Fast
Email, SMS, Postal Mail
Your Content Development
Faster
Email, SMS, Postal Mail
More Campaigns + Advanced Flows
Advanced Design + We lead
Content Development
$6,500 /month
Yes, we offer white-label services to agencies lacking our speciality expertise. Contact Us
How it works
What to expect when you hire us, and how we’ll do this together.
Our part
We’ll take care of everything within your email & sms platform, including design of messages. We recommend Klaviyo for this purpose. For the postal mail channel, we’ll coordinate with the team at PostPilot, who will bill you separately.
We’ll advise you on your editorial content, product offers, and what to say to who, when. Our Faster Plan shifts more responsibility to our team to invent content.
We’ll collaborate with your other agencies, consultants, or staff. We’ll deliver reports on effectiveness and consider with you results.
We’ll deliver what we promise, or give your money back if not fully satisfied after our first 30 Day Sprint.
Your part
You’ll take care of everything about your ecommerce website. You’ll provide lifestyle, product and brand photography and or video.
You’ll participate in planning content and editing copy. As our scope moves from the Fast to Faster plans, we’ll take more initiative to help you create content. But you’ll provide a vision for your brand, its voice and values, that serves as the team’s north star.
You’ll check and reply promptly when asked to review our work so we can meet our milestones.
You’ll be available to meet by phone and over Zoom to answer questions and give feedback.
You’ll meet us in good faith, acknowledging that mistakes may be made but that you’re in good hands with our expert team.
Check the FAQ’s below for more.
HOW TO GET STARTED
30 Day Sprint
You want improvements to creative, more automations, better reporting, and a fresh strategy.
We want to audit your systems and assess the opportunity for your list.
We both want to understand the short-term and long-term revenue potential of our collaboration.
There’s no obligation or contract.
If we find low-hanging fruit, we’ll prioritize attention on fixing it. After 30 days, we’ll decide whether to continue.
Why us?
Our founder Patrick Pitman built his first ecommerce website in 1996. Our ecommerce consulting started in 2000. Our email marketing support started in 2001.
After 20 years, we narrowed our focus to the lifecycle and retention marketing niche for B2B and DTC brands. So we’re 100% focused on your list, developing it through email, sms and postal mail campaigns and automations.
Our focus sharpens our expertise. We solve similar problems over and over again. Trust that we’ll hit the ground running within our domain of speciality.
FAQ's
What's your marketing point of view?
We’re a good match if you believe as, as we do, that social and paid media have an important role, but you’re building a long-term asset when you collect direct contact info.
We prioritize DTC strategies that value your customers’ email, mobile SMS, and postal addresses over the long-term.
The gold is in the list!
Do you guarantee your work?
If for any reason you’re unsatisfied with the first 30 days of our work, we’ll gladly refund the money you’ve paid in that period. We also want it to feel like a good fit!
What tools or platforms do you use?
We started getting results for our clients on Mailchimp in 2009 and moved to Klaviyo in 2017.
In 2021 we tested PostPilot and included it in our offering.
In 2024 we incorporated Orita as a list engagement tool.
On-going, we evaluate new software like Sendlane as our clients’ needs evolve.
We include other tools for list growth when appropriate. We test AI design tools for efficiency and Shopify apps for reporting insight.
Rest assured we prioritize your needs above platforms.
What's your relationship to Klaviyo?
We introduced our clients to Klaviyo in 2017. It remains our preferred platform for email and SMS (with an exception, ask us!).
Klaviyo chose our client services director as a Community Champion, one of 12 for 2023 among their thousands of certified partners worldwide. Klaviyo did it again in 2024!
We answer questions in their forum, write articles for their newsletter, join their webinars, organize meetups, and more!
What's your team like?
Average employee tenure is 7 years. Average years of experience is 11.
That expertise is one reason why software platforms like Klaviyo and Shopify apps ask our input on their product road maps.
Our team works remotely from offices in the USA, Europe, and the Phillipines.
How do you report on results?
We share a hosted spreadsheet with you that tracks Return on Investment in a ROAS-like calculation, measuring attributable revenue and platform and agency fees.
We maintain an Airtable with raw data and charts that supplements what we draw from within our platform tools.
We create short videos that narrate our assessment of results or outcomes resulting from our work.
We meet over Zoom in the first half of the month to review results and plan what comes next.
How many emails for each plan?
For the Starter Plan, anticipate weekly emails. For the Fast or Faster plans, the frequency varies based on velocity of new products or offers, list size, and pacing of your feedback.
We’re likely to match your present frequency, but we may advise you to slow the pace.
You might be better served by increasing quality and reducing quantity.
Or by prioritizing Flow automations over Campaign ‘buy now’ offers.
SMS messages are sent less frequently. Results measured by revenue are more important than frequency of sending.
We’ll learn together through our introductory 30 Day Sprint and then reach an agreement on your best strategy relative to your budget.
How do I get started?
You’ll book a call. As part of choosing a time when we can meet over Zoom, we’ll prompt you to answer questions about your business. We’ll review these answers with you when we meet to reach a decision on whether we’re a good match.
If we agree to work together, we’ll start by inviting you to a 30 Day Sprint.
We’ll hustle our way through an audit and quick fixes. Then we’ll decide together whether to continue. At that point, we’ll choose an agency support plan or a coaching plan.