
SUMMARY
Performance Highlights
Over 13 months, strategic email and lifecycle marketing optimizations delivered measurable improvements in both customer retention and revenue performance. As customer purchase frequency increased, attributed revenue doubled, demonstrating the long-term impact of continuous optimization.
2×
Attributed Revenue
-49%
Time Between Orders
MORE DETAILS
Mid-october Results
In the slower period of late October, St. Rocco’s saw immediate improvements driven by the updated design and segmentation—without the influence of holiday traffic.
2×
Increase in click rates
2×
Increase in revenue
Flow Performance Improvements
Flows optimized and launched in September ‘25 showed clear improvements in both year-over-year and period-to-period comparisons, with revenue scaling proportionally to message delivery volume.
2×
Flow Email Deliveries
2×
Flow Revenue
TECH PLATFORMS




Email 1

Email 2

Email 3

Email 1
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Email 2
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Email 3
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“ebusiness pros was referred to us by SKU, the accelerator for CPG brands. First they optimized our flows. Then they created a template system to upgrade the design of our emails. We were so pleased, we asked them to help us run our retention marketing program for the 45 days leading up to Black Friday and through Cyber Monday. We collaborated on content. They designed, built, and segmented who got which campaigns. Just about everything doubled!”

Kolby Rush
Co-Founder of Saint Rocco's Treats








