Email list growth workshop

Check in to the workshop, get a taco and some caffeine. Then we’ll introduce each brand and prioritize your objectives. We start from different points but share a common goal: repeat ecom customers!

Let’s get clear about WHO you want to optin to your list, and WHY they want YOU to be their guide. Katy Ward of New Story Marketing will help you apply the StoryBrand framework to clarify your message.

If you are the Guide, and your customer is the Hero of the story, how might you offer something more than a discount? Val Geisler from Digioh will help you imagine ‘guided selling’ or ‘product recommendation’ optin offers.

Refresh yourself with a cool drink and a light lunch courtesy of Russ Macumber’s Impressive Digital, an SEO traffic agency we respect.

You can make a compelling email and sms text optin offer from your Instagram. Gatsby’s Brett Bernstein will show you how to make it easy and collect UGC at the same time.

You decide where to focus in this hands-on work session. If you’re using Klaviyo forms, dive in. If you’re exploring Digioh or Gatsby as optin platforms, then get the next 2 months free when you pay for the 1st month. $1k value! Get oriented and ask questions of Brett & Val.

We’ll come back together as a group and share highlights from the day. Your questions and preferences will be inventoried to shape the next day’s work. Make your personal to-do list for tomorrow.

You’ve done a lot. Close the laptop and get some steps in! Explore East Austin’s eclectic options for dinner. Self-organize with new friends you’ve made today. Or head back to your room for some down time.

Join us for a public reception and panel sponsored by Digioh. Ask questions of Jake Chambers and Tayolor Pearson about making decisions in times of uncertainty. Organized in partnership with the Austin Shopify Meetup, Austin Klaviyo Meetup and CPG brand accelerator SKU.

Get nourished so you can make it through the second day! We’ll feed and caffeinate you in Austin style, courtesy of our sponsors.

You’ve probably got a Welcome flow setup in Klaviyo. Let’s make it better. Gabrielle Pitman of ebusiness pros will walk you step-by-step through optimizing trigger logic and timing of each message in the flow automation. You’ll build on the optin offer you imagined in Day 1.

What’s most important for you to finish before the workshop ends? Based on your priorities and questions, we’ll group you with a workshop helper to get shit done.

Over the mid-day meal, we’ll get to know Punchline Copy’s Lianna Patch and her take on applying humor to your Welcome Flow. She’ll teach concepts like developing affinity with your customers through language and slang (IYKYK). Then she’ll jump into Q&A and offer real-time alternative drafts to your copy.

Gather around the table to share what we’ve learned. Ask your questions. Answer our feedback survey. Then on your way home!