There may be no more important marketing priority than the care and feeding of your email list. What are you doing to maintain an email connection with your prospects and customers?
Email’s ROI remains among the best of any activity, and it’s been that way for years. You probably know this and want to do better.
Klaviyo brings powerful integrations with Shopify that enable clever automations. It’s a capable tool for email marketing and our recommended platform for ecommerce merchants. We can help you apply it for optimal results.
our professional guarantee
After 20 years, we know where we can make a positive impact in companies like yours. We’re believers in the 80 / 20 principle that a fraction of what gets done actually yields the most results. But which fraction? We promise to only recommend and implement changes we believe to be of real value. If we do not ourselves trust in the value of what’s being proposed, we will withdraw and refer you to others. Let’s do what matters. This is true for Klaviyo-related work, and anything else we may do.
how we work with your team
Our engagements pair 1, 2 or more of our experts with 1 or 2 of your employees. For a period of weeks or months, we’ll come alongside and understand your objectives. We’ll set up Klaviyo-related systems or processes, listening and optimizing with your input. Your team will then carry on to sustain what we built together. We may return later to refine and iterate again, climbing up to the next level of results.
what we don't do related to Klaviyo
When it comes to helping you make better of use of the Klaviyo platform, we do not replace your marketing team. You will continue to send emails to your customers. So we are not providing complete outsourced marketing.
We also will not limit our observations to JUST KLAVIYO. We do not hyper focus on one tool. So for example, how you answer and return customer service emails can be very important. If there’s a better solution for you than 100% reliance on Klaviyo, we’ll say so.
our history with Klaviyo
In 2020, Patrick Pitman created ebusiness pros as a division of ebusiness coach, the firm he founded in 2000. The marketing departments we encountered as consultants needed better personalization and automation around email. The integration with Shopify that Klaviyo innovated sounded ideal when we found it in 2014.
We’ve worked around 6 years to really evaluate the platform. We like its evolving feature set that made sense for the kinds of problems our clients were facing.
In June 2015 we implemented our first Klaviyo system for a Shopify merchant. In the time since we’ve helped other companies build recurring revenue with Klaviyo Flows, our favorite feature.
email marketing you can be proud of
Klaviyo continues to improve their software platform. But in our experience, businesses running on Klaviyo are benefiting from 33% of their existing features. Mostly its Campaigns! There’s much to still gain! And sometimes, what’s missing is not technical implementation but more about strategy and story. Get help from the pros:
You’ve got Klaviyo up and running? Now take it up to a new level. Like Usain Bolt level!
We often start with an audit. People say things like “I didn’t even know that was a feature!”
We may even discourage some feature adoption. How can that be possible? Let’s just say not all its bells and whistles are advantageous to encouraging the repeat customer. It depends on your team’s capacity…
If you’ve not yet adopted Klaviyo, we can help you evaluate its potential. And then handle the technical heavy-lifting to migrate data and processes. Ask for our quick start package. (Olympic sprinter not included.)
develop your team
Tools can bring efficiency. But they’re dependent on your team’s capacity to use the tools.
By capacity we might mean willingness, or ability, or even awareness. Sometimes the people on your team are less aware of what excellence looks, sounds, and feels like for email.
We can be a proxy to help you affirm a vision of email marketing excellence for your organization. Attunement is our foundational principle.
An audit of email campaigns and automations (Flows in Klaviyo) can make clear whether it’s people or tools that need priority attention.
OUR KLAVIYO SERVICES
hire ebusiness pros to improve:
An example: “Help us set up a system (automations, skills-training, etc.) to support the next $1M in Shopify web sales without hiring another marketing person.”
An example: “Advise our choice of email marketing platform and make the migration easier. We like Klaviyo, but what about Drip for our specific situation? Help us decide for the right reasons. “
An example: “Evaluate my marketing team and clarify roles. With new systems, we also want new expectations. Not just for what to do, but HOW WE DO IT.”
An example: “Our Klaviyo system has been running for a year but we’ve stalled in making improvements in revenue. We’re not using Flows as we ought. Our logic and lists are out of control. We need a restart!”
a klaviyo case study
The foundational principle that organizes our work with clients and our training of their teams is how and why to be attuned. The result is more repeat customers, and a more engaged team to support them. Learn more about our attuned methods.
Two forthcoming certifications help marketers and customer service professionals level up.