by Gabrielle Pitman | Jan 2, 2024 | Marketing and CX
You’ve made it to the other side of the BFCM hustle and the holiday gifting season. As we roll into 2024, how do you architect a marketing strategy to help your business grow? It’s time to decipher the secrets of success for the upcoming year. This article will...
by Gabrielle Pitman | Dec 22, 2023 | Marketing and CX
One of the philosophies that helps our team stay on the cutting edge is “always be testing.” This applies to our choices in software, as well as day-to-day smaller tests like finding the best subject line for an email. Many years ago, we couldn’t...
by Gabrielle Pitman | Oct 19, 2023 | Marketing and CX
l evaluated BFCM strategies from 10 brands, and today I’ll share how to unlock your own success by learning from three brands who dominated Cyber Weekend in 2022. There’s one brand featured here whose efforts flopped, so you can learn from their mistakes. You can use...
by Gabrielle Pitman | Jul 10, 2023 | Marketing and CX
Check out the strategies we recommend for segmenting your audience: Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically relevant to the product you want. Today,...
by Gabrielle Pitman | Jun 7, 2023 | Marketing and CX
So you have a new Klaviyo account, and you’re ready to build your first flows. Where do you start? The most wonderful benefit of using flows is they automate your email marketing in response to an action, or lack of action, taken by your subscriber. First things...
by Gabrielle Pitman | Feb 24, 2023 | Marketing and CX
Different calibers of brand loyalty It’s a select group of products that create the kind of tipping point moment where a loyal, enthusiastic customer with a high lifetime value is born. A true leather jacket that gets softer with time. A trusty bag that’s taken on...
